Behind The Joyline
Written by Mason Ulvestad
Now Introducing…Ever Active
In what is shaping up to be our worst-kept secret, we’ve rebranded! With a refreshed brand and updated name (with some joylines!), we can better reflect our commitment to our new vision and mission. The new look recognizes both school and community spaces as integral environments to nurture health and well-being and the incredible impact we can have when we work together for healthier futures.
A Brief History of Ever Active Schools
Ever Active Schools began in 2001 as a special project of the Alberta Teachers’ Association to support health and physical education teachers. Over time, we built partnerships across Alberta and grew to offer grant-funded projects, classroom resources and professional development for teachers and school staff.
In 2020, Ever Active Schools transitioned from the ATA to become a standalone national charity, building on the legacy of Active Healthy Kids Canada. We expanded our reach beyond Alberta, supporting communities across Canada with a focus on upstream approaches to health and well-being.
In 2024–2025, Ever Active undertook an important process to clarify its identity and align its communications more closely with its mission. Feedback from partners and supporters revealed growing confusion around overlapping brands and inconsistent messaging, highlighting the need for a unified brand strategy. The rebrand was also born out of the organization’s natural evolution. While schools remain a central focus, Ever Active’s work has expanded significantly into broader community spaces, with a much bigger priority placed on advancing wellness beyond the classroom. Dropping “Schools” from the name marked this shift, positioning Ever Active as a leader in comprehensive whole health while maintaining a strong foundation in education.
The Meaning Behind the Joyline
We wanted our new look to better reflect our values, energy and overall purpose. While bringing clarity and awareness to our work, we approached our new logo with a sense of playfulness, reflecting Ever Active’s community-rooted identity.
The newest addition to our brand is what we are dubbing “joylines”, an element that we believe reflects not only our progress as an organization but also serves as a symbol of our connection, inclusivity and vitality.
Together, the new logo serves as a shared journey and a symbol of health and well-being that we strive to foster in schools and communities.
Together for Healthier Futures
While we are excited about the new change and refreshed look, our mission remains relatively the same. Yes, we’re still a charity, yes, we still work in schools and communities, and yes, we are driven by a focus on activating spaces that nurture health and well-being. This change is just the next step in our journey. We hope you will join us, and we can shape healthier futures together.
If you would like to learn more about our work, check out our most recent annual report, and we urge you to support the steps toward healthier futures by donating to our cause.
